Cat Matson

Cat Matson is Brisbane’s Chief Digital Officer (CDO) and is charged with the digital transformation of the city as a means of accelerating economic growth and equipping small to medium enterprises with the digital skills to accelerate their business.

As an experienced digital and start-up strategist and respected business leader, Cat drives the Digital Brisbane strategy. The CDO delivers programs to improve digital uptake in the small and medium businesses, educates children on coding and supports start-ups and budding entrepreneurs, while also connecting visiting entrepreneurs with Brisbane’s business community.

Cat is a passionate advocate for human-centric ‘smart cities’, recognising that digital is an enabler, not an outcome in its own right. She is a regular panellist and moderator for key industry events, speaking about everything from digital in small business to the problem with smart cities.

Cat endeavours to discern trend from fad in the digital space and determine how businesses can leverage new technologies to reach their full potential.

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